地點(diǎn)：上海

Accountability Statement / Summary：

 

To develop CBEC strategy by brands, define the target market and brand segmentation, lead and manage the brand campaign and promotional activity across CBEC platform by working closely with the distributors and CBEC platforms.

 

Responsibilities include but not limited to:

 

·Play a key role in Cross-border E-commerce marketing planning and execution under the collaboration with Asia-Pacific regional team.

·Work closely with appointed agencies to drive traffic and deliver a superior consumer shopping experience for target shoppers, including but not limit to optimizing target store key elements including branding, design, navigation, assortment, site content, traffic generation, and demand generation etc.

·Lead the daily content-based communication with online consumers closely working with e-commerce operation team, CBEC platform such as TMALL/KAOLA/JD/RED/VIP and trade partners, ensure high-quality brand communication delivery, enough visibility on e-commerce site, effective traffic to sales conversion rate and positive word of mouth.

·Develop and Implement joint marketing campaigns including “Single’s Day”, “Mid-year campaign”, “Double 12”, “e-commerce festival” closely working with e-commerce operation team, CBEC platform such as TMALL/KAOLA/JD/RED/VIP and trade partners to ensure tailor-made plan & execution for different platforms

·Build up and optimize traffic model base on traffic/conversion/basket size together with internal team, platform and TPs

·Continues forecast, tracking and improve in-site & out-site ROI together with internal team, platform and TPs

·Support online shopper study and general shopper insights to guide CBEC execution

·Bring global initiatives and implement with a local twist

·Manage agency to timely tracking product promotional online material design and performance optimization, to test and learn in online impulse visibility to figure out the traffic driving mix,

   

Required requisites：

 

·3+ years working experience in managing e-commerce business, totally 4+ years professional working experiences (Managing Kaola.com business & successful experiences in CBEC nutrition development is a PLUS.)

·Strong ability to build trust with and influencing internal and external business partners.

·Effective working in a fast paced and fluid environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results.

·Ability to think and act both strategically and tactically from developing strategic plans, working with large amount of data, to applying metrics to test hypotheses, develop insights, and quantify results.

·Demonstrating strong learning capabilities on new skills, new methodology etc.

·Solid e-commerce business management experience in both planning and execution

職位聯(lián)系人

Susan Hou

Tel:13918177419

Email:susan.hou@isaac-kenneth.com