>>>工作地點：上海

 

【工作職責(zé)】

Driving Revenue

·Manage all the vendors from TP to marketing agencies, etc. to drive higher performance and operation efficiency. 

·Drive improvements of all eCommerce sales channels, including official sites, marketplaces and flash sale sites, to improve acquisition traffic, conversion rate and retention rate.

·Develop initiatives for online sales expansion through new channel development and other resources.

 

·Manage the relationship between UA and 3rd party online marketplaces, partners to elevate the brand and generate sales.

·Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs such as search, content, and email marketing programs (segmentation) and performance to maximize sales.

·Partner with analytics team on financial forecasting and budget planning.

·Assist other function teams on other cross-functional projects assigned.

Strategy

·Define brand ecommerce operation model to support fast growing business and team 

·Definition of the channel structure and the future role of the eCommerce Channel for target customers

·Outlining and defining, which role brand needs to play in the lives of target customers and in this sales channel now and in the future

·Develop and drive 3 Years’ Brand eCom Channel Strategy plan (role and structure of platforms, flagship stores, vertical stores, domestic online retailers, etc.) 

·Aligning with Marketing Team the role of platforms and Key Accounts for brand building activities. Define respective Marketing plans and budgets. 

·Development of eCom Channel Business Plan, including volume and sales forecasts, investment/budget needs for brand building and end-consumer activation, P&L. Definition of respective KPIs and tracking tools.

Elevating Brand

·Initiate key brand campaigns on online channels to drive brand awareness, especially on marketplaces

·Corporate with other functions to develop brand’s CRM programs and to develop a complete consumer lifecycle retention eCRM programs

·Work closely with all corporate departments to provide a clear understanding of online marketing programs and promotions and all other all key issues

·Customize and manage content for all eCommerce sales channel

Inspiring The Team

·Lead China eCommerce team (including eCommerce Marketing, Channel eCommerce, Team Sales, Online merchandising & Content and CSR), motivate and coach them to achieve targets and improve performance.

·Partner with HRBP to optimize ecommerce organization design and build career laddering plan for the inhouse operation and customer service teams

 

 

【任職要求】

·Focus on financial success with ability to formulate strategies based on market needs and the Company goals.

·Demonstrable creative thinking.

·Logically thinking, good at analytics and proficient with Excel required Demonstrated understanding of budgetary & financial concepts.

·Excellent communication skills.

·Presentable, diligent and positive working attitude, multi-task and detail-oriented.

·Strong business background with overall P&L management experience.

·Demonstrated delivery of sales targets, budget development and tracking, and demand forecasting Persistence and resilience in the pursuit of objectives, willing to take new challenges and resolve issues. 

·Passionate about sports is a plus

 

>>>馬上應(yīng)聘職位

發(fā)送簡歷至：Vicky FENNG

電話：028-67671076

郵箱：vicky.feng@isaac-kenneth.com 

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